Me and my group chose Indie as the genre to work on for our project. The term "Indie" is used to describe any music that is produced by artists who are working within the network of independent record labels and underground music venues. The reason why we decided to choose the Indie genre is because as a group, we all agreed to a song that is Indie as well as the concepts behind the codes and conventions of a typical Indie genre. The Indie genre is very popular among the Youth; for males, the age range are much more older (17-23 year olds) whereas for the female target audience, the age range were younger (13-21 year olds.)

 

When choosing the initial concept and genre, me and my group decided to target an audience of both male and female. The genre is more popular with the female audience because Indie is rather mellow and calm. This may also be because, female audience are into softer, acoustic, music in general. However, the male audience tend to listen to more of Indie bands rather than an Indie artist because they may somehow relate to the singer a lot especially fashion wise and the band culture lifestyle that could possibly be relatable towards the male audience. 

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My target audience's occupations would most likely be a student or anyone in the route of Arts and Media career wise. Students are most likely to be popular because, this is the very common age range for those who listens to the Indie genre. 

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The target audience will be suitable to our chosen song "Youth"because, it sends out a personal message towards young adults which could possibly relate to them. Issues such as Mental health and life are mentioned and it is topical especially the young generation who are going through things such as depression, angst, family and friends issue etc. Therefore, it becomes a form of "escapism" for young adults.